I had a client ask if I could look at their Google AdWords campaign. While I am not going to give you the specific campaign or individual's name, you can follow along with my analysis. I will highlight specific Google AdWords campaign numbers as well as detail how I run my own Google AdWords campaign. You can apply my observations analysis to your own Google AdWords campaign. Following is their question and my analysis.
Question: Can you look at my Google AdWords campaign and critique it?
Answer: I am looking at your campaign labeled "Campaign 1".
Let's look at the performance numbers:
1. Your average CTR is 0.40. This is low. You want to aim to have a CTR of 1.5 or higher.
2. You are using dynamic keyword insertion, which is good. However, you need to split test this. You need at least three ads running against each other to see which one converts better. During this a-b-c split testing you can modify minor things like the headlines, changing out the middle copy, or changing the display URL. Note that I said the "display" URL because all the URLs are actually the same, they just appear different. See if you can beat your control ad.
Remember, you should constantly engage in split testing so that you run the most effective ad.
3. Google AdWords has made suggestions that you raise some of your bids on your keywords. For some of the keywords I would follow their suggestion. At the same time, delete out any keywords that you don't think are going to be worth raising your bid. The keywords that you delete are at your discretion. It is up to their performance, worth, and Google AdWords budget considerations.
4. You have two ad groups, with the same keywords, going in the same Google AdWords campaign. This structure is not going to be beneficial because you are competing against yourself. You want to avoid competing against yourself because you will spend more money than you need to.
Here's how I structure my Google AdWords campaigns:
I have a Google AdWords campaign. Inside the campaign I am typically focusing one specific site. Then I have ad groups. One ad group I label as "General" which would include things like "Jobs for millionaires". Then I would have another ad group called "Domains" that would contain all the domains. Then I would have another ad group called "Gurus" which contained all the gurus. By using this structure you don't compete against yourself and don't worry about wasting your Google AdWords budget.
Now take a look at your own Google AdWords campaign. Did you fall prey to any of these mistakes? If so, take care of them right now!
Author Resource:-
Email Marketing is the most profitable way to make money on the internet. Discover how to use the internet and turn your computer into a cash gushing
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